About Us

We’re strategic. Results-oriented. Business savvy to boot. And we’re here to get your brand the attention it deserves.

Does it seem like your competitors are getting all the media coverage, awards and industry recognition?

Do you need a sound strategy to carve out your position in the market?

Are you launching an innovative new product or service?

Is your content ho-hum or no longer converts and you’re not sure why?

We can help.
Schedule a call.

Your brand deserves to be recognized by the media, influencers, your community and industry for the work you’re doing in the world.

Our Founder

Hi there, I’m Shauna Nuckles, founder of Advocation.

I’ve seen and done a lot in my professional life — from being interviewed on NPR to launching countless new brands, establishing award-winning philanthropic programs, hosting both intimate and large scale events, concepting creative campaigns for billion dollar publicly traded companies, speaker training CEOs, and more.

I draw upon a wide breadth of experience to lead strategy for our clients, but one of my biggest mottos in work and in life is to focus on getting it right, not just being right. If you’re aiming to create a positive and lasting impact with your business, say hello to your new PR team.

About Us

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Through #PR, we help our clients build companies t

Through #PR, we help our clients build companies that people can’t stop talking about.

To achieve this, there are three major components to every campaign. However, there’s one element in particular that's often overlooked: Experience.

If you want people to talk about you, you must give them something to talk about. Experience is how we do that.

In today’s blog entry, we share more about the three core elements to every PR campaign and how you can leverage them. Find the link in our bio.

Our #bosslady inspires us for a lot of reasons, bu

Our #bosslady inspires us for a lot of reasons, but #1 has to be her commitment to continuous self improvement and a desire to share the lessons she’s learned with others.

As part of that, she’s just introduced a podcast specifically for other #PR & #Marketing professionals. She details all that she’s learned from building a successful career, years of working with multi-million and billion dollar brands, starting her own business and more.

Want to listen? Follow the link in our bio.

Raise your hand🖐🏻 if you like being the firs

Raise your hand🖐🏻 if you like being the first or only person who shows up at a party.

Typically, we want to show up fashionably late and leave before things die down, right?! It’s Party Etiquette 101🎉. However, the rules are completely different if you’re a forward-thinking, wanna-be-ahead-of-the-curve #marketer.

Why? You want to show up to the party that isn’t crowded. You want to be in a room where you can talk and people actually hear and respond to what you have to say. Also, you want to be at a party where you can still afford the ticket. That’s whitespace.

Today, we’re sharing the top opportunities for whitespace in 2020. Want more info after watching this short video? Visit the link in our bio for the full blog entry.

Earlier this week, we had the pleasure of doing a

Earlier this week, we had the pleasure of doing a give back at a local elementary school in #Austin, helping 4th and 5th graders pick out and wrap books to gift to their classmates (We’ll always have a soft spot for reading📖) .

Before we began, we did an impromptu #CareerDay with the group, sharing about our business. And ya’ know what? Keeping kids and keeping potential customers engaged is pretty similar.

So, could you describe your company to a 10-year-old in a way that not only made them understand, but kept them interested and curious to know more? We’d love to hear in the comments below.👇🏻

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