From the desk of our founder, Shauna Nuckles I’ve spent my entire professional life working within the media landscape — starting my career as a journalist at a Pulitzer-Prize winning daily newspaper to leading PR campaigns for multi-million and billion dollar brands to now, running my own boutique firm as well as a training company for PR teams. One of our core client verticals is DTC & ecommerce brands, especially the products that make our lives healthier —
Here’s How Ecommerce Brands Can WIN the PR Game
There’s no denying that COVID-19 turned the world upside down. No industry and no brand has been left unaffected, and the word “normal” doesn’t even feel like it’s part of our vocabulary anymore. However, if you’re a direct-to-consumer (DTC) or ecommerce brand that receives a large portion of its revenue and sales through mega-ecommerce retailers like Amazon.com or Target.com, your challenges and opportunities have been especially unique during this time. Why? Well, first off, here’s a secret that no one
One way food & bev brands can stay visibile and viable–right now
The challenges that food & beverage brands have faced during COVID-19 have been unique, even in comparison to other CPGs. While food & beverage has been one of the only categories we’ve seen an increase in spending, while most other categories have decreased, brands certainly aren’t experiencing a simple spike in sales. Several of the companies we work with have had supply chain issues, making it more difficult to fulfill product orders with retailers, even though demand is
