The challenges that food & beverage brands have faced during COVID-19 have been unique, even in comparison to other CPGs. While food & beverage has been one of the only categories we’ve seen an increase in spending, while most other categories have decreased, brands certainly aren’t experiencing a simple spike in sales. Several of the companies we work with have had supply chain issues, making it more difficult to fulfill product orders with retailers, even though demand is
CPG Brands: It’s Time to Activate Your Local Markets
It’s an understatement to say that our shopping habits have changed with COVID-19. One recent study suggests consumer habits may change permanently. The EY Future Consumer Index tracked sentiment and behavior across several countries and found that 42% of respondents believed the way they shop would fundamentally change due to the Coronavirus. As one example, when it came to brands and products specifically, 34% of respondents shared they would pay more for local brands, 25% for trusted brands
SECRETS TO PR SUCCESS: THE 3 CORE ELEMENTS OF EVERY CAMPAIGN
To outsiders, PR often seems like magic. It’s true that experienced PR pros can pull a few strings, make a couple of calls, say the right thing, and voila, you’re featured on Oprah.com, The New York Times, Buzzfeed or whatever your dream publication is. Behind-the-scenes, that’s not exactly how it works. Whether you’re hiring an agency, executing a campaign internally or looking for a freelancer, there are three core elements to every successful PR program. 1. RELATIONSHIPS. No matter
