It’s an understatement to say that our shopping habits have changed with COVID-19. One recent study suggests consumer habits may change permanently. The EY Future Consumer Index tracked sentiment and behavior across several countries and found that 42% of respondents believed the way they shop would fundamentally change due to the Coronavirus. As one example, when it came to brands and products specifically, 34% of respondents shared they would pay more for local brands, 25% for trusted brands
A NEW PODCAST FOR PR PROFESSIONALS
We’re so excited to announce a brand new resource for PR and marketing professionals — the Unique Impressions Podcast, hosted by our founder Shauna Nuckles. We’re deeply passionate about continuous learning for both professional and self improvement. This podcast is our way to share that with the PR industry. With weekly episodes, Shauna details what she’s learned in building a thriving career, years of serving multi-million and billion dollar brands, starting her own business and staying healthy through it
THE WHITESPACE IN 2020
Raise your hand if you like being the only person who shows up at a party. Typically, we want to show up fashionably late and leave before things die down, right?! It’s Party Etiquette 101. However, the rules are completely different if you’re a forward-thinking, wanna-be-ahead-of-the-curve marketer. Why? You want to show up to the party that isn’t crowded. You want to be in a room where you can talk and people actually hear and respond to what
