There’s no denying that COVID-19 turned the world upside down. No industry and no brand has been left unaffected, and the word “normal” doesn’t even feel like it’s part of our vocabulary anymore. However, if you’re a direct-to-consumer (DTC) or ecommerce brand that receives a large portion of its revenue and sales through mega-ecommerce retailers like Amazon.com or Target.com, your challenges and opportunities have been especially unique during this time. Why? Well, first off, here’s a secret that no one
How the PR Industry Can Be Anti-Racist
From the desk of our founder, Shauna Nuckles I own a PR agency. I run a training company for PR teams. I’ve been in an interracial relationship with a Black man for more than a decade. And I also grew up in the Aryan Nation capital of the world. All of these things don’t normally go together. These experiences have put my white privilege at the forefront of my awareness for a very long time. For years, they’ve
CPG Brands: It’s Time to Activate Your Local Markets
It’s an understatement to say that our shopping habits have changed with COVID-19. One recent study suggests consumer habits may change permanently. The EY Future Consumer Index tracked sentiment and behavior across several countries and found that 42% of respondents believed the way they shop would fundamentally change due to the Coronavirus. As one example, when it came to brands and products specifically, 34% of respondents shared they would pay more for local brands, 25% for trusted brands
