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Mother’s Day is right around the corner, and in

Mother’s Day is right around the corner, and in addition to my own amazing mom, it always makes me think about the incredible women who’ve made an impact in my life.

I’m grateful that the list is long, but one woman who rises to the top is my grandmother.

She was an incredible person, known for her garden, annual holiday party, baked goods and most importantly, her ability to bring people together.

In reflecting on the many lessons she taught me--both directly and indirectly--I am struck by just how abundantly she lived her life.

You see, she lived through the Great Depression when food, water and even shelter weren’t a guarantee. Despite that, she never held back her generosity, sharing nearly everything she had and offering a sense of community and support to everyone around her.

She never lived her life like there wasn’t enough to go around. There was always room for one more seat at her table.

This is why today, one of my core values is Abundance. I believe there is enough success to go around for everyone and that the greatest joy in life (and business!) is sharing it with others. To accomplish that, we’ll always build bigger tables.

And it all started with the example set by one incredible woman.

Is there a lesson that stands out in your mind as you reflect on the people who’ve made an impact on your life?

A “good problem to have” is still a problem. ⠀
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Last week, I had several 1:1 conversations with agency owners, each at varying stages in their business and serving different industries with different service offerings. ⠀
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Despite these differences, there was a common theme throughout each discussion. ⠀
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Each agency had more work than they could realistically handle with their current team, but of course, they didn’t want to turn clients away (especially right-fit clients!). ⠀
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Every. Single. Agency. Owner. (yes, every single one!) also chuckled and said, “But hey, it’s a good problem to have, right?!”⠀
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If the alternative is being out of business, then, yes, it’s a better problem to have. But, that doesn’t change the fact that it’s still a problem. ⠀
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Many agencies find themselves in this predicament over and over again. They can’t ever get ahead in their hiring and are always running the team over capacity. ⠀
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This becomes an even bigger issue when the person most common to fill the talent gap and step in to help is an agency owner, meaning they’re constantly pulled in to work in the business instead of on it.⠀
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If this happens again and again, it becomes a real threat to the longevity of the business (and the sanity of its leaders!) when the owner can’t focus on the future of the firm. ⠀
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Living with a “better-to-have” problem instead of addressing it head on is like walking around with a rock in your shoe forever. The alternative doesn’t have to be that you’re barefoot. You can stop for a moment, fix the shoe, and put it back on the right way for the rest of your journey.

I can sum up the biggest challenge that PR agencie

I can sum up the biggest challenge that PR agencies are facing today in one word. No matter the number of employees or the client verticals, every agency is challenged by…⠀
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CAPACITY. ⠀
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In other words, how in the heck do we serve our clients in a way that delivers reputation-building results without losing our sanity or our shirts. ⠀
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Capacity challenges aren’t new and they aren’t going anywhere, but the way in which PR agencies address them is profoundly changing. ⠀
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This will become even more true in the near future thanks to industry shifts on the horizon, like an impending talent shortage making it even tougher for agencies to staff up for new business. ⠀
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Pop-up account teams are one solution that we’ve seen provide a tremendous impact on capacity challenges like this. ⠀
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Are you familiar with the concept? This is how the production industry typically runs client work, but it’s far less common in the PR world. ⠀
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That’s changing. Are you prepared, or at least curious? ⠀
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Join us for our upcoming conversation on How to be the PR Agency of the Future TODAY to learn more about this and other trends that are evolving the industry. RSVP via the link in my bio.

I remind myself often (as in, almost daily) that P

I remind myself often (as in, almost daily) that PERFECT is the enemy of PROGRESS. ⠀
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As a recovering perfectionist who also values progress (it's one of the core values of our company), it's something I think about and meditate on regularly. ⠀
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So many people are fearful of sharing an idea that isn't perfect or complete. ⠀
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I think of sharing something that isn't "perfect" like taking a snapshot of a moment in time, because we are CONSTANTLY iterating on life. ⠀
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And then, my mind wanders to all of those amazing progress photos of the Eiffel Tower, and what a shame it would be if they didn't exists because they were waiting for perfection. ⠀
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So, the words I tell myself and what I'll share with you today...if you find yourself hiding, not wanting to share or express yourself because something isn't perfect, let it go. ⠀
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Just because you have the courage to share today doesn't mean you're telling the world...this is it, I have arrived. ⠀
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It means that you're sharing a snapshot of where you are in getting to your destination and inviting people along for the journey.

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