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Expertise

Austin PR agency

About
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Expertise

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If you've spent the holiday break thinking about

If you've spent the holiday break thinking about a new job for the New Year...I'm beyond excited to share that we're HIRING at Advocation!

We're adding an Agency Operations & Account Manager to our team to help us reach our mission of destressing the PR industry and empowering agencies to make and save more money.

If you're ready for a new role in 2022 or know someone who is, please share/apply.

This would be an ideal position for anyone who deeply loves PR and the energy of an agency environment, but is feeling burnt out on the traditional "agency grind."

Learn more & apply through the link in my bio.

Seeing this article finally get published is such

Seeing this article finally get published is such a bitter-sweet moment for me. (Read the full article through the link in my bio)
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Sweet, because I think all PR pros get excited when they see a piece of press coverage go live. Bitter, because it took us five (YES FIVE) months before an industry outlet was willing to have this conversation.⠀
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We had editors...⠀
🛑 Completely ignore us⠀
🛑 Pass because retaining women in the workforce wasn't a relevant topic for them⠀
🛑 Suggest we tone our content down⠀
🛑 One even told me that my experience as a woman in this industry was "incorrect" ⠀
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And yes, those were all editors in our industry--gatekeepers of content, best practices and trends for PR professionals.⠀
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Listen, the PR industry is not immune to inequality and biases. Despite the fact that most of our industry is made up of women, most leadership positions are still held by men (some reports estimating up to 80%). ⠀
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I encourage you to read this article and arm yourself with data about the state of gender equality in the industry and the opportunities we all have to improve. ⠀
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If anyone wants to continue this conversation, please reach out. Anyone who knows me knows that I have far more opinions than what can fit here.

What's your relationship with perfectionism? I've

What's your relationship with perfectionism?

I've found that it often goes unchecked in high-pressure industries like PR.

Perfectionism doesn't help anyone, though. And on our path to achieving excellence, it usually hinders us instead of helping us achieve our goals.

I was honored to share a little about my own ongoing journey of breaking up with perfectionism in this Q&A interview for @thrive!

I share my advice on:

🔥Common reasons that cause a perfectionist to “get stuck”

🔥What perfectionists can do to get unstuck and move forward

🔥The characteristics that have been instrumental to my success

...and more!

Read on through the link in my bio @shaunanuckles !

**Getting this ONE thing right can often mean succ

**Getting this ONE thing right can often mean success or failure when agencies work with freelancers and contractors**⠀
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Agency owners and senior leaders often tell me they struggle to work with freelancers and contractors because they can’t deliver as their full-time employees do. ⠀
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Often, this disappointment happens because of unrealistic or unaligned expectations paired with the lack of systems and structures needed for success.⠀
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That’s the epitome of, it’s not you, it’s me. Ouch, right? ⠀
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When I first started managing a team, a leadership coach introduced a concept that REALLY helps, and I’ll share it with you today. ⠀
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It’s called “chalking the field.” It means that it’s your job as the leader to outline the field for the players on your team. This includes:⠀
💎Sharing context needed to complete work, like past examples, templates or strategic plans⠀
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💎Communicating what success looks like ⠀
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💎Establishing timelines and deadlines⠀
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💎Creating a space where team members can ask clarifying questions and you can ensure they understand what you need from them ⠀
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Agencies who learn how to effectively (and ethically) harness the power of the #gigeconomy will have a real advantage in the current (and future) economy and business climate. ⠀
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For more best practices and advice on this, check out the article I penned for @prowly_com. Link in my bio!

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