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To say the past 15 months have been challenging is

To say the past 15 months have been challenging is an understatement. ⠀
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Now that we can see the light at the end of the tunnel, instead of feeling hopeful, countless PR professionals are dreading a return to the office.⠀
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Why? ⠀
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That's exactly what I shared in a recent article for @ragan_PRDaily.⠀
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Most are terrified that the companies and organizations they work for will revert to the unsustainable norms of a pre-COVID world with unrealistic expectations and far less flexibility.⠀
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For three actionable pieces of advice on how leaders can navigate our next "normal," read the full article through the link in my bio.

Years ago, I had a mentor tell me that choosing a

Years ago, I had a mentor tell me that choosing a partner was actually one of the most important career decisions I could ever make.⠀
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No truer words have ever been spoken. ⠀
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And I must say, I definitely NAILED that decision, and today, we’re celebrating our 11 year anniversary. ⠀
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Here’s to the guy who...⠀
Encourages me to do the hard things⠀
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Actually believes I can do those hard things⠀
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Always knows when to pour the cocktail⠀
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Doesn’t just tolerate my crazy ideas, but ups the ante and helps us dream even bigger ⠀
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Cheers to you, T!

Here’s the biggest morale destroyer that PR agen

Here’s the biggest morale destroyer that PR agencies can’t ignore…⠀
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Telling your employees they need to be more efficient (over and over). ⠀
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It’s like scratching a bug bite, hoping it will stop itching (it’s mosquito season in Texas!). It just doesn’t work, and can even make the problem worse.⠀
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But, employees DO need to be efficient. And when they aren’t, it has serious repercussions on not only agencies, but the clients they serve. ⠀
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This challenge has become even more profound in a remote environment. ⠀
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What are we supposed to do?⠀
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Typically, the root cause of inefficiency has nothing to do with the factors we most commonly think of. It’s not because we don’t have the right technology or because employees are just young and don’t have work ethic.⠀
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I actually can’t tell you the root cause of inefficiencies inside of your agency, but I can share how to uncover them, address them and turn things around pretty darn quickly. ⠀
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Agencies who want to retain a team of A-players absolutely MUST know how to do this. ⠀
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Curious to learn more? Join us for our upcoming event this Thursday, May 13th--How to be the PR Agency of the Future TODAY. ⠀
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RSVP via the link in my bio @shaunanuckles

Mother’s Day is right around the corner, and in

Mother’s Day is right around the corner, and in addition to my own amazing mom, it always makes me think about the incredible women who’ve made an impact in my life.

I’m grateful that the list is long, but one woman who rises to the top is my grandmother.

She was an incredible person, known for her garden, annual holiday party, baked goods and most importantly, her ability to bring people together.

In reflecting on the many lessons she taught me--both directly and indirectly--I am struck by just how abundantly she lived her life.

You see, she lived through the Great Depression when food, water and even shelter weren’t a guarantee. Despite that, she never held back her generosity, sharing nearly everything she had and offering a sense of community and support to everyone around her.

She never lived her life like there wasn’t enough to go around. There was always room for one more seat at her table.

This is why today, one of my core values is Abundance. I believe there is enough success to go around for everyone and that the greatest joy in life (and business!) is sharing it with others. To accomplish that, we’ll always build bigger tables.

And it all started with the example set by one incredible woman.

Is there a lesson that stands out in your mind as you reflect on the people who’ve made an impact on your life?

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