• About
    • About Us
    • Services
  • How We Work
  • Contact
  • Expertise

Advocation PR

Austin PR agency

  • About
    • About Us
    • Services
  • How We Work
  • Contact
  • Expertise

May 15, 2020

One way food & bev brands can stay visibile and viable–right now

The challenges that food & beverage brands have faced during COVID-19 have been unique, even in comparison to other CPGs. 

While food & beverage has been one of the only categories we’ve seen an increase in spending, while most other categories have decreased, brands certainly aren’t experiencing a simple spike in sales. 

Several of the companies we work with have had supply chain issues, making it more difficult to fulfill product orders with retailers, even though demand is high. Grocery stores have turned completely upside down, of course affecting the food & beverage brands who rely on foot traffic for sell-through and important sampling and couponing programs to drive product discovery. Additionally, many brands have been forced to immediately prioritize DTC, either launching new shoppable sites or investing in a more sophisticated program to meet demand. 

Shopping habits have changed significantly, and many predict they’ll stay that way. Consumers are re-evaluating the brands and products they buy entirely, prioritizing those that they trust, are local and ethically made. 

The rise in spending on food & beverage paired with changing habits provide opportunities to create new, loyal customers. However, those opportunities aren’t viable if your brand isn’t visible, showing up in relevant ways for your target market.

That’s where we come in. 

There is one very clear opportunity to build trust and increase visibility that most brands are not leveraging–hardly at all, but certainly not to its fullest extent. 

That opportunity is CEO thought leadership.

CEOs are more trusted than government officials and journalists. Is your brand leveraging the trust opportunity?

Right now, our society is looking to CEOs as trusted thought leaders to play a role in the shaping of our society and our economy moving forward. One study shows that 92% of employees believe their CEOs should speak out about important issues. 

Consumers are increasingly buying based on their beliefs, seeking companies who align with their values and aren’t putting profits above people.

According to the same study, the trust that the public has placed in CEOs has risen over the years. Now, CEOs are more trusted than government officials and journalists. Please, let that sink in for a moment to evaluate if your brand is leveraging this trust opportunity. It’s a pivotal turning point for companies and one that shouldn’t be taken lightly or ignored. Brands have an opportunity to leverage that trust right now, and moving forward, executive thought leadership will be a must-have, not a nice to have. 

One very specific way to utilize thought leadership in this moment to drive brand visibility is sharing CEO and executive insights with the media. Our contacts are looking for industry predictions, how to thrive in the current economy and how we might expect brands to evolve in the near and further future.

If your team needs a strategy and execution support to create and fully optimize your thought leadership program, book a complimentary consultation call with our founder. 

Thought leadership is one of our core areas of expertise, and we’d love to help your brand get the attention it deserves.  

    Share Post:
  • Facebook
  • Twitter
  • Email
  • Pinterest
< Newer Post

Copyright © 2021 · Genesis Framework · WordPress · Log in

Instagram

Through #PR, we help our clients build companies t Through #PR, we help our clients build companies that people can’t stop talking about.

To achieve this, there are three major components to every campaign. However, there’s one element in particular that's often overlooked: Experience.

If you want people to talk about you, you must give them something to talk about. Experience is how we do that.

In today’s blog entry, we share more about the three core elements to every PR campaign and how you can leverage them. Find the link in our bio.
Our #bosslady inspires us for a lot of reasons, bu Our #bosslady inspires us for a lot of reasons, but #1 has to be her commitment to continuous self improvement and a desire to share the lessons she’s learned with others.

As part of that, she’s just introduced a podcast specifically for other #PR & #Marketing professionals. She details all that she’s learned from building a successful career, years of working with multi-million and billion dollar brands, starting her own business and more.

Want to listen? Follow the link in our bio.
Raise your hand🖐🏻 if you like being the firs Raise your hand🖐🏻 if you like being the first or only person who shows up at a party.

Typically, we want to show up fashionably late and leave before things die down, right?! It’s Party Etiquette 101🎉. However, the rules are completely different if you’re a forward-thinking, wanna-be-ahead-of-the-curve #marketer.

Why? You want to show up to the party that isn’t crowded. You want to be in a room where you can talk and people actually hear and respond to what you have to say. Also, you want to be at a party where you can still afford the ticket. That’s whitespace.

Today, we’re sharing the top opportunities for whitespace in 2020. Want more info after watching this short video? Visit the link in our bio for the full blog entry.
Earlier this week, we had the pleasure of doing a Earlier this week, we had the pleasure of doing a give back at a local elementary school in #Austin, helping 4th and 5th graders pick out and wrap books to gift to their classmates (We’ll always have a soft spot for reading📖) .

Before we began, we did an impromptu #CareerDay with the group, sharing about our business. And ya’ know what? Keeping kids and keeping potential customers engaged is pretty similar.

So, could you describe your company to a 10-year-old in a way that not only made them understand, but kept them interested and curious to know more? We’d love to hear in the comments below.👇🏻
This error message is only visible to WordPress admins

Error: API requests are being delayed for this account. New posts will not be retrieved.

Log in as an administrator and view the Instagram Feed settings page for more details.

ABOUT
HOW WE WORK
SERVICES
CONTACT

LINKEDIN
PODCAST
PR TEAM TRAINING

© ADVOCATION 2020 – Privacy Policy

Site by Ready-Made

  • About
  • How We Work
  • Contact
  • Expertise