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Advocation PR

Austin PR agency

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February 1, 2020

SECRETS TO PR SUCCESS: THE 3 CORE ELEMENTS OF EVERY CAMPAIGN

To outsiders, PR often seems like magic. It’s true that experienced PR pros can pull a few strings, make a couple of calls, say the right thing, and voila, you’re featured on Oprah.com, The New York Times, Buzzfeed or whatever your dream publication is.

Behind-the-scenes, that’s not exactly how it works.

Whether you’re hiring an agency, executing a campaign internally or looking for a freelancer, there are three core elements to every successful PR program.

 

1. RELATIONSHIPS.

No matter how sophisticated our tools, technology and tactics get, relationships are critical. 

Before clients hire us, we’re commonly asked “which media outlets do you have relationships with?” And while yes, a rolodex is important, what’s even more important is the ability to quickly develop new genuine relationships.

This requires a certain level of emotional intelligence, the ability to create value for others and excellent listening skills.

Beyond media outlets, the key types of relationships we establish for clients include influential people, like-minded business partners and the company’s larger community.

 

2. STORY.

Without a compelling story, your PR program doesn’t exist. Your story combines who you are, what you do and why anyone should care.

When we’re creating a compelling brand story for clients, we consider a few key factors:

  • The general conversation of their industry and how their product or service fits into it
  • The problem they’re solving for their core target customer
  • The current or upcoming culture trends and how we can leverage them for momentum

3. EXPERIENCE.

This is the it factor of any campaign. The experience component is 1) how you make someone feel about your brand and 2) giving them something to talk about. 

If you want your company to:

  • Have staying power
  • Build trust with your customers
  • Create a community of avid fans

Experience is the key. For clients, we often do this through experiential events, giving customers and clients the opportunity to touch, feel and get to know your products or services in-person. But you don’t have to host an event to create experience. It can be as simple as a fun element in your client onboarding or a surprise factor in packaging.

 

At the end of the day, no matter how complicated a PR strategy is, it all comes back to these three elements.

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Through #PR, we help our clients build companies t Through #PR, we help our clients build companies that people can’t stop talking about.

To achieve this, there are three major components to every campaign. However, there’s one element in particular that's often overlooked: Experience.

If you want people to talk about you, you must give them something to talk about. Experience is how we do that.

In today’s blog entry, we share more about the three core elements to every PR campaign and how you can leverage them. Find the link in our bio.
Our #bosslady inspires us for a lot of reasons, bu Our #bosslady inspires us for a lot of reasons, but #1 has to be her commitment to continuous self improvement and a desire to share the lessons she’s learned with others.

As part of that, she’s just introduced a podcast specifically for other #PR & #Marketing professionals. She details all that she’s learned from building a successful career, years of working with multi-million and billion dollar brands, starting her own business and more.

Want to listen? Follow the link in our bio.
Raise your hand🖐🏻 if you like being the firs Raise your hand🖐🏻 if you like being the first or only person who shows up at a party.

Typically, we want to show up fashionably late and leave before things die down, right?! It’s Party Etiquette 101🎉. However, the rules are completely different if you’re a forward-thinking, wanna-be-ahead-of-the-curve #marketer.

Why? You want to show up to the party that isn’t crowded. You want to be in a room where you can talk and people actually hear and respond to what you have to say. Also, you want to be at a party where you can still afford the ticket. That’s whitespace.

Today, we’re sharing the top opportunities for whitespace in 2020. Want more info after watching this short video? Visit the link in our bio for the full blog entry.
Earlier this week, we had the pleasure of doing a Earlier this week, we had the pleasure of doing a give back at a local elementary school in #Austin, helping 4th and 5th graders pick out and wrap books to gift to their classmates (We’ll always have a soft spot for reading📖) .

Before we began, we did an impromptu #CareerDay with the group, sharing about our business. And ya’ know what? Keeping kids and keeping potential customers engaged is pretty similar.

So, could you describe your company to a 10-year-old in a way that not only made them understand, but kept them interested and curious to know more? We’d love to hear in the comments below.👇🏻
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