It’s an understatement to say that our shopping habits have changed with COVID-19. One recent study suggests consumer habits may change permanently. The EY Future Consumer Index tracked sentiment and behavior across several countries and found that 42% of respondents believed the way they shop would fundamentally change due to the Coronavirus. As one example, when it came to brands and products specifically, 34% of respondents shared they would pay more for local brands, 25% for trusted brands
SECRETS TO PR SUCCESS: THE 3 CORE ELEMENTS OF EVERY CAMPAIGN
To outsiders, PR often seems like magic. It’s true that experienced PR pros can pull a few strings, make a couple of calls, say the right thing, and voila, you’re featured on Oprah.com, The New York Times, Buzzfeed or whatever your dream publication is. Behind-the-scenes, that’s not exactly how it works. Whether you’re hiring an agency, executing a campaign internally or looking for a freelancer, there are three core elements to every successful PR program. 1. RELATIONSHIPS. No matter
INTERN SPOTLIGHT: HANA DEMENT
When shared, stories and experiences build strong connections. That’s what we do every day with our clients, the media and influencers we work with and through the content we create–build connections. Today, our intern Hana is sharing a bit of her story, detailing her career journey and experience while working here. If you don’t give your body time to recoup, you won’t be able to provide the best work possible. TELL US A LITTLE ABOUT ABOUT YOURSELF! My
