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Advocation PR

Austin PR agency

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May 1, 2020

CPG Brands: It’s Time to Activate Your Local Markets

It’s an understatement to say that our shopping habits have changed with COVID-19. One recent study suggests consumer habits may change permanently. The EY Future Consumer Index tracked sentiment and behavior across several countries and found that 42% of respondents believed the way they shop would fundamentally change due to the Coronavirus. As one example, when it came to brands and products specifically, 34% of respondents shared they would pay more for local brands, 25% for trusted brands

February 1, 2020

SECRETS TO PR SUCCESS: THE 3 CORE ELEMENTS OF EVERY CAMPAIGN

To outsiders, PR often seems like magic. It’s true that experienced PR pros can pull a few strings, make a couple of calls, say the right thing, and voila, you’re featured on Oprah.com, The New York Times, Buzzfeed or whatever your dream publication is. Behind-the-scenes, that’s not exactly how it works. Whether you’re hiring an agency, executing a campaign internally or looking for a freelancer, there are three core elements to every successful PR program.   1. RELATIONSHIPS. No matter

November 1, 2019

INTERN SPOTLIGHT: HANA DEMENT

When shared, stories and experiences build strong connections. That’s what we do every day with our clients, the media and influencers we work with and through the content we create–build connections. Today, our intern Hana is sharing a bit of her story, detailing her career journey and experience while working here. If you don’t give your body time to recoup, you won’t be able to provide the best work possible. TELL US A LITTLE ABOUT ABOUT YOURSELF! My

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Through #PR, we help our clients build companies t Through #PR, we help our clients build companies that people can’t stop talking about.

To achieve this, there are three major components to every campaign. However, there’s one element in particular that's often overlooked: Experience.

If you want people to talk about you, you must give them something to talk about. Experience is how we do that.

In today’s blog entry, we share more about the three core elements to every PR campaign and how you can leverage them. Find the link in our bio.
Our #bosslady inspires us for a lot of reasons, bu Our #bosslady inspires us for a lot of reasons, but #1 has to be her commitment to continuous self improvement and a desire to share the lessons she’s learned with others.

As part of that, she’s just introduced a podcast specifically for other #PR & #Marketing professionals. She details all that she’s learned from building a successful career, years of working with multi-million and billion dollar brands, starting her own business and more.

Want to listen? Follow the link in our bio.
Raise your hand🖐🏻 if you like being the firs Raise your hand🖐🏻 if you like being the first or only person who shows up at a party.

Typically, we want to show up fashionably late and leave before things die down, right?! It’s Party Etiquette 101🎉. However, the rules are completely different if you’re a forward-thinking, wanna-be-ahead-of-the-curve #marketer.

Why? You want to show up to the party that isn’t crowded. You want to be in a room where you can talk and people actually hear and respond to what you have to say. Also, you want to be at a party where you can still afford the ticket. That’s whitespace.

Today, we’re sharing the top opportunities for whitespace in 2020. Want more info after watching this short video? Visit the link in our bio for the full blog entry.
Earlier this week, we had the pleasure of doing a Earlier this week, we had the pleasure of doing a give back at a local elementary school in #Austin, helping 4th and 5th graders pick out and wrap books to gift to their classmates (We’ll always have a soft spot for reading📖) .

Before we began, we did an impromptu #CareerDay with the group, sharing about our business. And ya’ know what? Keeping kids and keeping potential customers engaged is pretty similar.

So, could you describe your company to a 10-year-old in a way that not only made them understand, but kept them interested and curious to know more? We’d love to hear in the comments below.👇🏻
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