TRENDS are one of the many reasons we love working in the PR industry! We’re constantly keeping our fingers on the pulse of what’s on the way in (and out). This year, we attended several conferences and events within the health, wellness and beauty industries, like the Indie Beauty Expo, SXSW’s Wellness Expo and more. While these events often feel like a playground for the beauty + skincare obsessed (like us!), they’re also a great place to uncover

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