Our Process

We help our clients build brands that people can’t stop talking about. To achieve this, we use a framework that creates word-of-mouth momentum. Crystal clear brand values defined with a PR lens gets us into the hearts & minds of your target customer. An audience deep dive gives us the insights we need to capture their attention. With these, we develop a story that will stick.

Next, we establish a strategy on how, when and where to tell your story. We use that strategy as our guide for amplification, pitching our story angles to the right media outlets that will move the needle on business goals. And lastly, we leverage our successes to create a snowball effect for more press.